Sam Kaestner
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WEST POINT BAND 

BICENTENNIAL GALA
2017 marked the 200th anniversary of the West Point Band, the nation's oldest continuously active Army band. As is common in the Army, I covered numerous roles leading up to the event. 

  • Led a multi-month marketing plan that ended with a sold-out gala concert in David Geffen Hall in Lincoln Center.
  • Coordinated the multi-camera recording and livestream of the event, reaching over 600,000 people on the day of the performance and millions since. 
  • Planned and developed historical features on the West Point Band website, including an interactive timeline that spans the band's 200 year history.
  • Oversaw creation of a printed booklet outlining the history of the band that was distributed to all gala attendees.
  • Coordinated media coverage of the gala; spoke directly with reporters from The NY Times and Wall Street Journal.
  • Attended all planning meetings for the band and used test and empathy to influence senior leaders to arrive at mutually agreeable courses of action. 


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  • Home
  • Music
    • Recordings
    • Teaching
    • Blog
    • Store
  • Strategic Design
    • Portfolio of Work
    • Value Proposition Workshop
    • Design Thinking Workshops
    • Play Workshops
    • West Point Band Bicentennial
    • Contact Tracing
    • Smart Cities
  • About
  • Contact