2017 marked the 200th anniversary of the West Point Band, the nation's oldest continuously active Army band. As is common in the Army, I covered numerous roles leading up to the event.
Led a multi-month marketing plan that ended with a sold-out gala concert in David Geffen Hall in Lincoln Center.
Coordinated the multi-camera recording and livestream of the event, reaching over 600,000 people on the day of the performance and millions since.
Planned and developed historical features on the West Point Band website, including an interactive timeline that spans the band's 200 year history.
Oversaw creation of a printed booklet outlining the history of the band that was distributed to all gala attendees.
Coordinated media coverage of the gala; spoke directly with reporters from The NY Times and Wall Street Journal.
Attended all planning meetings for the band and used test and empathy to influence senior leaders to arrive at mutually agreeable courses of action.